Drive Traffic to Your Website with Pinterest: 7 Proven Strategies

Pinterest isn’t just a place to bookmark recipes or plan weddings — it’s a powerhouse for driving targeted traffic to blogs, e-commerce sites, and brands. With over 445 million monthly users searching for inspiration, leveraging Pinterest effectively can turn casual scrollers into loyal customers. However, success requires strategic planning. Here’s how to harness Pinterest’s potential using seven actionable tactics.

Step 1: Upgrade to a Pinterest Business Account

Before diving into aesthetics or keywords, ensure you’re working with the right tools. Switching to a free Pinterest Business Account unlocks critical features like advanced analytics, ad campaigns, and clickable website links. To get started:

1. Convert an existing personal account (Settings > Account Management) or sign up fresh.
2. Verify your website to boost credibility.
3. Explore Analytics to understand audience demographics and top-performing pins.

A business profile positions you as professional, builds trust, and lays groundwork for future monetization opportunities like shoppable posts.

Step 2: Build Organized, Keyword-Optimized Boards

Your boards aren’t just collections of pretty pictures—they’re the backbone of your brand’s discoverability and user experience. Well-structured boards signal relevancy to both users and Pinterest’s algorithm, acting as virtual storefronts that guide visitors toward your niche. Whether you’re promoting a blog, online shop, or service, mastering board organization ensures your content gets seen, saved, and clicked. Let’s unpack how to craft boards that convert passive browsers into loyal followers.
Boards serve three critical purposes:

1. SEO Powerhouses: Pinterest indexes board titles and descriptions, meaning keyword-rich boards rank higher in searches.
2. User Navigation: Clear boards reduce bounce rates by helping visitors quickly find what interests them.
3. Brand Storytelling: Cohesive themes position you as an expert (e.g., “Minimalist Home Office Designs” implies authority in interior design).

A poorly named board like “Cool Stuff” leaves Pinterest guessing—and users scrolling past.

Keyword-First Naming Strategies

Mining Goldmine Keywords

Start by researching terms your audience actually searches:

• Use Pinterest’s Autocomplete: Begin typing a topic (e.g., “Fall Fashion”) and note suggested phrases like “Fall Fashion Capsule Wardrobe 2024”.
• Analyze Top Competitors: Study rivals’ most-followed boards. If “Weekend DIY Projects” has 10k followers, model its specificity.

Bad Title: “Healthy Eating” (Too generic)
Good Title: “Gluten-Free Dinner Recipes Under 500 Calories” (Specific + keyword-dense)

Prioritize Intent Over Volume

Target transactional keywords signaling purchase-ready users:

• Informational: “How to Style Curtain Bangs”
• Commercial: “Affordable Curling Wands Under $50”
• Navigational: “Anthropologie Living Room Dupes”

Example: A skincare brand targeting “Acne Scar Treatments for Sensitive Skin” attracts highly qualified leads compared to “Skincare Tips”.

Stay focused & Theme-Driven

Limit boards to hyper-relevant topics. Broad boards confuse the algorithm and overwhelm users. Avoid Scope Creep. Say you sell yoga gear:
Focused: “Morning Yoga Flows for Beginners”
Too Broad: “Workouts” (Could mix HIIT, pilates, unrelated content)

Seasonal vs. Evergreen Boards

Balance trendy and timeless themes:

• Seasonal/Holiday: “Valentine’s Day Gift Ideas for Him”, “Back-to-School Organization Hacks”
• Evergreen: “Meditation Techniques for Anxiety Relief”

Writing Irresistible Board Descriptions

Treat descriptions as micro-sales pitches infused with SEO magic.

Structure Formula

Combine keywords with a CTA in <160 characters: [Primary Keyword] + [Benefit/Value] + [CTA]
Example:

“Discover budget-friendly vegan meal prep ideas that save time and money. Pin your favorites and follow for weekly recipe guides!”

Secondary Keyword Placement

Sprinkle synonyms/LSI keywords naturally:

Primary Keyword: Organic Skincare Routine
Secondary Terms: Non-toxic beauty, clean makeup swaps, natural face oils

Result:
“Build a non-toxic organic skincare routine with our clean beauty guides. Learn how to swap harsh chemicals for natural face oils and serums."

Bonus Tips

1. Cover Photos: Use branded templates with legible text (Canva’s 800x800px covers or our own tool, work best).
2. Reorder Strategically: Place high-value boards (products/services) at the top of your pin board.

Step 3: Master Pinterest SEO Through Strategic Keywords

Unlike Instagram, Pinterest prioritizes discovery over social interaction, functioning like Google with visuals. Optimizing every element for search:

• Profile Bio: Summarize expertise using industry buzzwords (e.g., “Sustainable Fashion Blogger | Zero-Waste Outfit Guides”).
• Board Titles + Descriptions: Reiterate primary keywords naturally.
• Pin Captions: Add context with hashtags (#SlowCookerRecipes) and detailed captions answering searcher intent.

Pro Tip: Type queries into Pinterest’s search bar to uncover trending keywords and autofill suggestions. Target long-tail phrases (e.g., “Small Backyard Landscaping on a Budget”) for less competition.

Step 4: Design Scroll-Stopping Pins That Click

With millions competing for attention, standout visuals are non-negotiable. Follow these rules:

• Vertical format works best: Opt for a 2:3 aspect ratio (e.g., 1000x1500px) for increased screen space.
• Text overlays add clarity: Highlight key takeaways with bold fonts contrasting backgrounds. Try Canva or Postbar for easy designs. Both have free tier to get started.
• Test multiple versions: Swap images, color schemes, or CTAs (“Get the Free Guide” vs. “Shop Now!”) to identify top performers.

Remember: Every pin should answer, “Why should I click?” Pair irresistible imagery with tangible promises (discount codes, tutorials, freebies).

Step 5: Activate Rich Pins for Enhanced Visibility

Take advantage of Rich Pins, which auto-pull dynamic info from your website. Available types include:

• Article Pins: Display headlines, authors, and summaries.
• Product Pins: Show pricing and stock status.
• Recipe Pins: List ingredients and cook times.

To enable: Install Pinterest’s Meta Tag validator plugin (WordPress) or submit URLs manually. Once live, edits made on your site reflect instantly across pins!

Step 6: Maintain Consistency Without Burnout

Posting sporadically won’t cut it. Algorithm favoritism rewards regular contributors. Balance quantity and quality:

• Daily goal: Share 5–15 pins/day (mix originals and reposts).
• Curated Content Ratio: Repin helpful resources from creators (80% your content / 20% others').
• Peak Times: Schedule around evenings and weekends when browsing spikes.

Avoid spamming identical pins repeatedly; spread similar designs days apart.

Step 7: Automate Smartly with Scheduling Tools

While crafting stunning pins and organizing boards sets the foundation for Pinterest success, scaling your efforts sustainably demands smart automation. Manual pinning drains precious hours better spent strategizing or engaging with your audience. Enter scheduling tools like Postbar, designed to handle repetitive tasks while amplifying reach. In this section, we’ll dissect how to leverage these tools to maintain momentum, maximize engagement, and reclaim your time—without sacrificing authenticity.

Why Automation Is Non-Negotiable

Consider these stats:

• Pinterest recommends publishing 5–30 pins daily for optimal visibility. Manually posting this volume is impractical.
• Peak engagement windows vary globally: A parenting blog’s audience may spike at 7 AM EST, while a nightlife brand thrives at 11 PM PST. Missing these windows costs impressions.
• Evergreen content loses value if forgotten. Recycled pins drive 350% more clicks over time than one-and-done shares.

Automation solves these pain points by streamlining creation, distribution, and optimization—letting algorithms shoulder the grunt work.

Choosing the Right Tool: Spotlight on Postbar

Postbar is a new comer in the social media scheduling tools. It stands out for its simple interface and robust feature set tailored to Pinterest marketers. Here’s how to wield its power:

Batch Creation & Scheduling

1. Upload in Bulk: Drag-and-drop dozens of pre-designed pins (via Canva, Photoshop, etc.) into Postbar’s dashboard.
2. Auto-Resize Magic: Instantly adjust pin dimensions for Stories, Standard, or carousel formats.
3. Set-it-and-Forget-it Calendar: Pre-load weeks of content. Postbar publishes pins at the schedule you define.

Case Study Example: An eco-fashion brand used Postbar to queue 250 pins in 2 hours, freeing 15+ weekly hours previously lost to manual uploads.

Effortless Recycling of Evergreen Content

Don’t let older gems gather dust. Set rules to re-share top-performing pins every 14–30 days. Customizable presets prevent overposting:

• Exclude pins older than 18 months.
• Skip duplicates already pinned 3x this quarter.

Pro Tip: Label seasonal content (holiday gift guides) to recycle only during relevant periods.

Cross-Platform Syncing

Repurpose Pinterest content seamlessly. Connect Postbar to Instagram to auto-post vertical videos or graphics elsewhere.

Balancing Automation with Authenticity

Even the slickest tools can’t replace human intuition. Avoid robotic monotony with these guardrails:

Refresh Old Content

When recycling pins, update copy or visuals slightly:

• Tweak headlines: “2023 Holiday Trends” ➔ “2024 Holiday Trends.”
• Modernize colors/fonts to match current branding.

Audit Analytics Weekly

Most tools integrate native Pinterest Analytics. Look for:

• Dead pins (<10 saves/month): Remove or redesign.
• Surprise hits: Double down on similar themes.

Common Pitfall: Don’t blindly reuse flops. If a pin failed twice, kill it permanently.

Ethical Automation ≠ Spam

Resist the urge to flood feeds. Stick to Pinterest’s guidelines:

• Never exceed 50 pins/day.
• Always disclose affiliate links (#affiliate).
• Credit original creators when repinning.

Algorithm Alert: Sudden activity spikes trigger spam filters. Gradually ramp up from 5 to 30 pins/daily over 21 days.

Final Thoughts

Driving Pinterest traffic hinges on blending creativity with analytical rigor. Start optimizing today by auditing your profile, refining keywords, and designing pins worth clicking. Track progress weekly via Pinterest Analytics, tweaking approaches as trends shift. Remember: Patience pays off — many pins gain traction months later as users rediscover them. Stay persistent, and soon Pinterest could become your #1 referral source!

Ready to grow? Pick two strategies above to implement now, and watch your traffic climb. Grab a lifetime subscription to Postbar for HALF PRICE with this coupon: LEVELUP2025